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PLAN AUTOMATION · OBSERVABILITY · POLICY-GOVERNED OUTREACH
Outreach & Reply Agent
Targeted, observable, policy-governed outreach — not a spam cannon.
THE CHALLENGE
Vertical sales motions (selling a school ERP to schools, for instance) live on first-touch outreach: finding the in-scope organisations, reaching the right inbox, sending a relevant first message, handling the reply — all without crossing into spam. Manual prospecting consumes the team; off-the-shelf cold-outreach tools have no policy guardrails.
THE APPROACH
A vertical-tuned agent that discovers prospects from open-web sources inside a defined scope, gathers publicly listed contact information, runs first-touch outreach across email and messaging through configurable guardrails, and routes replies through a structured human-in-the-loop pattern when judgment is required.
STACK / HOW IT WORKS
How it works.
Playwright
Resilient web extraction across the long-tail of site shapes.
Domain entity model
"School" matches schools, not unrelated uses.
Email Agent (reused)
One delivery surface behind one policy layer.
Policy engine
Do-not-contact, jurisdiction rules, rate limits.
Reviewer queue
Borderline replies an agent shouldn't close alone.
OUTCOMES
What it delivered.
100%
Sends logged and policy-checked
0
Do-not-contact violations
Vertical
Tuned discovery per campaign
ARCHITECTURE
How it's built.
WORK WITH US
Want something like this built?
Tell us what you're trying to ship. A real engineer replies — no pitch.